There are many ways a coffee of the month club can give away incentives to potential coffee of the month club members. People may see freebies or giveaways as a marketing gimmick to get you to sign up. Having this kind of mindset may create resistance to joining a coffee of the month club that may satisfy your fresh coffee habit. The truth of the matter is that those who have an insatiable appetite for fresh coffee will not mind joining a coffee of the month club that offers roast-to-order coffee every month. When you are finished reading this article, you’ll clearly understand that is or any continuity club membership has tremendous benefits and most of the time the incentives to join are well worth it. So what is the type of incentives most coffee of the month clubs give to potential fresh roasted coffee lovers?
Traditionally, consumers took risk on buying products and services but now companies are taking on more of the risk. There are many companies willing to conduct “risk reversal” to get you to buy or become a member of their club. For an example, the term, “risk reversal” simply means that companies selling a product or service, (membership) are ready and willing to loose money on the front end of the transaction just to acquire you as a potential monthly coffee of the month club member. In addition, if a company offers a freebie gift and all you have to pay is shipping or a special 2 for 2 deal; they are loosing money immediately, especially if they guarantee that you can cancel at any time and keep the free gifts.
In this case, this means that if a coffee company offers you a discount, a coupon, a free coffee maker, a free coffee mug with a bag of coffee, a buy 2 get 2 offer or any incentive that displays a valued discount is a lost to the company immediately when you redeem or accept the offer. The risk here is not on the consumer; it’s on the company offering the incentive that takes all the risk here, hence risk reversal. What happens once you take the offer and join a coffee of the month club of the month?
At Boca Java, we have a coffee of the month club cleverly named, Boca Java Connoisseur Club where members can get fresh roasted coffee sent to their doorstep every month. To insure the freshest coffee you will ever taste every month, we developed a process called the “Roast-to-Order”, which means that before your scheduled order of coffee goes out; we start roasting your coffee a day or two before the ship date. This means that your official stamp date is less than 24 hours of your scheduled delivery of coffee every month via being a club membership. When you receive our coffee in the mail, it’s literally 2-3 days old whereas most of the coffee you purchase from your local super market is 60-90 days old. You may be interested now in what are the true benefits to joining a coffee of the month club?
The benefits to joining our Connoisseur Club goes as follows:
- Every month you know exactly when to expect your fresh roasted coffee to arrive at your doorstep with an official stamp date.
- You never have to worry about your coffee being stale or not tasting fresh.
- You are saving money simply by being a member of the coffee of the month club than just buying the coffee as a non Connoisseur Club member.
- At Boca Java, you have the choice of choosing from a vast variety of coffee blends and flavored coffee to be sent to your home every month. This is one of the amazing benefits of being a Boca Java Connoisseur Club member because you are able to sample many types of fresh coffee blends without buying them individually.
- You never have to worry about jotting down “coffee” on your grocery list and purchasing coffee on the verge of going stale.
- You can avoid trips to overcrowded coffee houses.
- Discount specials on Boca Java gourmet products exclusively for Connoisseur Club members.
- Free recipes for those who like to experiment with their coffee
- Online newsletter
Furthermore, as a smart consumer, you should believe that you have a right to join a coffee of the month club, cancel and keep the freebies, right? Right! As a customer, the decision to stay a member or not is up to you. If you think staying in a coffee of the month club with a company like Boca Java that offers great tasting fresh coffee delivered to your doorstep every month, then pick up a freebie gift on us.
The Boca Java freebie gift is very simple but sweet gift for a true fresh roasted coffee drinker. As we suggested above, we are willing to give you a free gift just for checking us out. When you visit our website, Boca Java allows you to choose four fresh coffee flavors from a flavored coffee menu for a ridiculously low price and you get to receive a free coffee “Time Mug”, absolutely free. You can choose one color for your mug out of six available coffee mug colors to suite your style. Just visit our website at
http://BocaJava.com , to have your free coffee Time Mug shipped to your house today by becoming part of our family of fresh coffee drinkers. Take advantage of this amazing experience to learn more about our coffee products, benefits of drinking coffee and other gourmet products.
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